Impact Canada approached Simetrica-Jacobs to develop and write guidance on impact measurement for use by the Canadian Government. Simetrica-Jacobs drew on academic literature and theory to develop an easy to access guide to measuring impact, emphasising the need for effective consideration of control groups and causal inference.  

The guidance was published in late 2019, sets out a range of methodologies, highlighting advantages and issues and classifying them by their level of rigour.  The framework has been adopted by the Canadian Government to ensure that projects seeking government funding provide evidence that reaches a sufficient standard.